Matthew Fong

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	<title>Matthew Fong &#124; Marketing Designer</title>
	<link>https://matthewfong.me</link>
	<description>Matthew Fong &#124; Marketing Designer</description>
	<pubDate>Thu, 05 Oct 2023 01:53:07 +0000</pubDate>
	<generator>https://matthewfong.me</generator>
	<language>en</language>
	
		
	<item>
		<title>home</title>
				
		<link>https://matthewfong.me/home-1</link>

		<pubDate>Tue, 06 Jul 2021 18:06:12 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/home-1</guid>

		<description>
	It’s so nice we can finally meet. You can call me Matthew.

	A marketing designer (with a passion for print design) that produces quality materials to effectively execute your business objectives.


	&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/d598384cb100f6fd58c57e5bcef9376d261e8837ef0976f16bd456ab8f764ad1/MCE-thumbnail.png" data-mid="203853573" border="0"  src="https://freight.cargo.site/w/704/i/d598384cb100f6fd58c57e5bcef9376d261e8837ef0976f16bd456ab8f764ad1/MCE-thumbnail.png" /&#62;

Mission Critical Electronics
Tradeshow Materials


	&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/9c178bc38d168fc31842f71dc2f614e90f077f197c7a53e59768db36f04f42a1/ASEA-thumbnail.png" data-mid="203853571" border="0"  src="https://freight.cargo.site/w/704/i/9c178bc38d168fc31842f71dc2f614e90f077f197c7a53e59768db36f04f42a1/ASEA-thumbnail.png" /&#62;

ASEA Power Systems
Brand Redesign


&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/60975dbae1fea057b9e226763945d35e0fb672d9de2b9b6bca75957619f2d3a5/Purkeys-Sentinel-thumbnail.png" data-mid="203853574" border="0"  src="https://freight.cargo.site/w/704/i/60975dbae1fea057b9e226763945d35e0fb672d9de2b9b6bca75957619f2d3a5/Purkeys-Sentinel-thumbnail.png" /&#62;Purkeys
Product Logo Design
	&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/4570df93a5a7a1714fe61cc9006b788ef0ba9df23805147b9592f57d28f8bbf1/Corvum-thumbnail.png" data-mid="203853572" border="0"  src="https://freight.cargo.site/w/704/i/4570df93a5a7a1714fe61cc9006b788ef0ba9df23805147b9592f57d28f8bbf1/Corvum-thumbnail.png" /&#62;

Corvum
Website Redesign


	&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/57fcd940d97f728295cf9aa21b24acf0d3a0c730cee9d9bc55d5665b6312bad7/Xantrex-HDT-thumbnail.png" data-mid="203853576" border="0"  src="https://freight.cargo.site/w/704/i/57fcd940d97f728295cf9aa21b24acf0d3a0c730cee9d9bc55d5665b6312bad7/Xantrex-HDT-thumbnail.png" /&#62;
Xantrex
Heavy Duty Truck Magazine False Cover Ad
	&#60;img width="704" height="396" width_o="704" height_o="396" data-src="https://freight.cargo.site/t/original/i/0db7ccc3313979cf52754380cf9aba166dedfc655723d4dcede8b69ba86db432/WVC-thumbnail.png" data-mid="203853575" border="0"  src="https://freight.cargo.site/w/704/i/0db7ccc3313979cf52754380cf9aba166dedfc655723d4dcede8b69ba86db432/WVC-thumbnail.png" /&#62;

Wings Vocal Collective
Logo Redesign
</description>
		
	</item>
		
		
	<item>
		<title>about</title>
				
		<link>https://matthewfong.me/about</link>

		<pubDate>Tue, 06 Jul 2021 18:06:11 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/about</guid>

		<description>ABOUT ME


	&#60;img width="2009" height="1477" width_o="2009" height_o="1477" data-src="https://freight.cargo.site/t/original/i/7e4abc573698eed61318fe1b70a9578ea91bb86077396ce5cc638f7cc747d6df/Portrait.jpeg" data-mid="113199408" border="0"  src="https://freight.cargo.site/w/1000/i/7e4abc573698eed61318fe1b70a9578ea91bb86077396ce5cc638f7cc747d6df/Portrait.jpeg" /&#62;

	I am a marketing designer with a passion for print design. With my educational background in UX/UI design, I apply its framework and theory into consideration in my work. Through always asking why, I learn the needs and goals to accomplish to deliver quality projects.
Personal passions and interests include:


all things Nintendo,drawing and illustration,


hobbyist cook/baker,


international popstar sensation Taylor Swift,


empathy researcher Brene Brown,
and trying to regain the flexibility I once had in my youth.


You can find me listening to more podcasts and audiobooks to make better use of my Spotify subscription.
Looking to reach out?Connect with me through any of the following:︎&#38;nbsp; &#38;nbsp;
︎


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	<item>
		<title>archive</title>
				
		<link>https://matthewfong.me/archive</link>

		<pubDate>Tue, 06 Jul 2021 22:48:50 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/archive</guid>

		<description>
	ARCHIVE
	View my entire collection of work here.
Projects range from professional, academic, and personal work.
</description>
		
	</item>
		
		
	<item>
		<title>branding</title>
				
		<link>https://matthewfong.me/branding-1</link>

		<pubDate>Thu, 05 Oct 2023 01:36:00 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/branding-1</guid>

		<description>
	BRANDING
</description>
		
	</item>
		
		
	<item>
		<title>graphic-design</title>
				
		<link>https://matthewfong.me/graphic-design</link>

		<pubDate>Thu, 05 Oct 2023 01:53:04 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/graphic-design</guid>

		<description>
	GRAPHIC DESIGN
</description>
		
	</item>
		
		
	<item>
		<title>web-design</title>
				
		<link>https://matthewfong.me/web-design-1</link>

		<pubDate>Thu, 05 Oct 2023 01:53:07 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/web-design-1</guid>

		<description>
	WEB DESIGN
</description>
		
	</item>
		
		
	<item>
		<title>ASEA Power Systems</title>
				
		<link>https://matthewfong.me/ASEA-Power-Systems</link>

		<pubDate>Sat, 12 Aug 2023 21:45:40 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/ASEA-Power-Systems</guid>

		<description>ASEA POWER SYSTEMSBrand Redesign
	
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/907c1b4ed307e9d9fb96b0056c43506868525a11e58fbba65ceadeb3ac47607a/CT20240116_ASEA_Cover2.png" data-mid="202757715" border="0" alt="Image courtesy of Custom Line Yachts" data-caption="Image courtesy of Custom Line Yachts" src="https://freight.cargo.site/w/1000/i/907c1b4ed307e9d9fb96b0056c43506868525a11e58fbba65ceadeb3ac47607a/CT20240116_ASEA_Cover2.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/d0633052e9fe7271c92bfbd69025827be59073abbad6a19a357b5a355f867570/CT20240102_ASEA_Summary_Interior15.png" data-mid="202758086" border="0"  src="https://freight.cargo.site/w/1000/i/d0633052e9fe7271c92bfbd69025827be59073abbad6a19a357b5a355f867570/CT20240102_ASEA_Summary_Interior15.png" /&#62;
&#60;img width="1078" height="2622" width_o="1078" height_o="2622" data-src="https://freight.cargo.site/t/original/i/085abc774d77a0df746ea3452b5f5bbf18eee1a3614514a46263a46c04b73436/Artboard-5.png" data-mid="202757637" border="0"  src="https://freight.cargo.site/w/1000/i/085abc774d77a0df746ea3452b5f5bbf18eee1a3614514a46263a46c04b73436/Artboard-5.png" /&#62;
&#60;img width="2467" height="3544" width_o="2467" height_o="3544" data-src="https://freight.cargo.site/t/original/i/3823dc601b8df5571f69eb48bd00859fc9aac27bf7920a34be5a458cfbf7754a/Artboard-1.png" data-mid="202757633" border="0"  src="https://freight.cargo.site/w/1000/i/3823dc601b8df5571f69eb48bd00859fc9aac27bf7920a34be5a458cfbf7754a/Artboard-1.png" /&#62;

	OverviewASEA Power Systems (ASEA) sells power solutions for a variety of recreational and commercial yachts ranging but not limited to cruisers to gigayachts.
 I proposed and executed the company’s brand refresh, primarily through the company’s product catalogue and tradeshow materials.
Work on the company’s website is currently undergoing research and testing and not in this overview.


&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/0a419cd2a68e34b3bff84fb4a8834ec434dda3629583accff44aefb33e76ca90/CT20240102_ASEA_Summary_Interior4.png" data-mid="202758074" border="0"  src="https://freight.cargo.site/w/1000/i/0a419cd2a68e34b3bff84fb4a8834ec434dda3629583accff44aefb33e76ca90/CT20240102_ASEA_Summary_Interior4.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ab13817c5312afae520296e355662c8ca30f7282c79ee874a95ab4f11e38d28d/CT20240102_ASEA_Summary_Interior6.png" data-mid="202758077" border="0"  src="https://freight.cargo.site/w/1000/i/ab13817c5312afae520296e355662c8ca30f7282c79ee874a95ab4f11e38d28d/CT20240102_ASEA_Summary_Interior6.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a170e37d40578cc06a851522b3fe32291f7e0c9f7b77fdf5433dada878db546b/CT20240102_ASEA_Summary_Interior7.png" data-mid="202758078" border="0"  src="https://freight.cargo.site/w/1000/i/a170e37d40578cc06a851522b3fe32291f7e0c9f7b77fdf5433dada878db546b/CT20240102_ASEA_Summary_Interior7.png" /&#62;

	ProcessWorking with a Marketing Manager, we addressed the brand from both a visual and values aspect with the goal of better representing the quality and image the brand offers to its clienete.
While she prioritized values and brand message, I oversaw communicating that message via design.


&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/c7ca08ed0d44adaf1db49c36dccc8db2971c3371f780e8f8546ed29b1394f4ab/CT20240102_ASEA_Summary_Interior24.png" data-mid="202758097" border="0"  src="https://freight.cargo.site/w/1000/i/c7ca08ed0d44adaf1db49c36dccc8db2971c3371f780e8f8546ed29b1394f4ab/CT20240102_ASEA_Summary_Interior24.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9202083b4ad087eefe061d18ee6c4ca4e1fd0b80f8b0b696d32a44634c40dd3e/CT20240102_ASEA_Summary_Interior8.png" data-mid="202758079" border="0"  src="https://freight.cargo.site/w/1000/i/9202083b4ad087eefe061d18ee6c4ca4e1fd0b80f8b0b696d32a44634c40dd3e/CT20240102_ASEA_Summary_Interior8.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7324c98edf7a6d94d3eed4d6cdcdb6b0f4f4b180c54b31a613fdab71e4695a1d/CT20230915_ASEA_Summary_Cover.png" data-mid="202757733" border="0"  src="https://freight.cargo.site/w/1000/i/7324c98edf7a6d94d3eed4d6cdcdb6b0f4f4b180c54b31a613fdab71e4695a1d/CT20230915_ASEA_Summary_Cover.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ca56579ad11e9175fb2d4d9cca663aae660350e35b6ad7136d1bb5f74d62a7bb/CT20240102_ASEA_Summary_Interior10.png" data-mid="202758081" border="0"  src="https://freight.cargo.site/w/1000/i/ca56579ad11e9175fb2d4d9cca663aae660350e35b6ad7136d1bb5f74d62a7bb/CT20240102_ASEA_Summary_Interior10.png" /&#62;

	
Iterations
Through conversation with my supervisor who previously worked on marketing collateral, there was a shared interest in ensuring captivating images were the hero of the brand’s visual language. These images included yachts from our partners or audited images off stock image websites.
We also played with increasing the use of our secondary colour, purple, potentially making it the main colour to help stand out among other like-brands&#38;nbsp; in the industry.


&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/907c1b4ed307e9d9fb96b0056c43506868525a11e58fbba65ceadeb3ac47607a/CT20240116_ASEA_Cover2.png" data-mid="202757715" border="0"  src="https://freight.cargo.site/w/1000/i/907c1b4ed307e9d9fb96b0056c43506868525a11e58fbba65ceadeb3ac47607a/CT20240116_ASEA_Cover2.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/2dc36c44bdc8ac5cc61b6aaa0de2f86c402720b29dbf2d1c832d0cec9c7ef11b/CT20240102_ASEA_Summary_Interior23.png" data-mid="202758095" border="0"  src="https://freight.cargo.site/w/1000/i/2dc36c44bdc8ac5cc61b6aaa0de2f86c402720b29dbf2d1c832d0cec9c7ef11b/CT20240102_ASEA_Summary_Interior23.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ae9a72cd4ab18d040f9094343d0630b1092bbc97fa69d02594d23b5673374fa2/CT20240102_ASEA_Summary_Interior20.png" data-mid="202758092" border="0"  src="https://freight.cargo.site/w/1000/i/ae9a72cd4ab18d040f9094343d0630b1092bbc97fa69d02594d23b5673374fa2/CT20240102_ASEA_Summary_Interior20.png" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/793da77041aec51755d1c00b6a94becb183198d67d44b6c07a822a6903f88918/CT20240116_ASEA_Cover5.png" data-mid="202757717" border="0"  src="https://freight.cargo.site/w/1000/i/793da77041aec51755d1c00b6a94becb183198d67d44b6c07a822a6903f88918/CT20240116_ASEA_Cover5.png" /&#62;

	Final DesignAfter reviews with our stakeholders, the team proceeded with continuing with blue as our main brand colour than purple (and to keep it as secondary). ASEA is already well known in the industry and agreed changing colours would not be the right business decision to retain brand equity.

Stakeholders also agreed to proceed with prioritizing images that promote the concept of luxury and elegance. Moreover, by using brand partners images, we can communicate to customers which yachts have our products factory installed.


</description>
		
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	<item>
		<title>Wings Vocal Collective</title>
				
		<link>https://matthewfong.me/Wings-Vocal-Collective</link>

		<pubDate>Tue, 06 Jul 2021 18:06:09 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/Wings-Vocal-Collective</guid>

		<description>
	
WINGS VOCAL COLLECTIVE
Logo Redesign
	
&#60;img width="700" height="584" width_o="700" height_o="584" data-src="https://freight.cargo.site/t/original/i/c87b5eb7a4c296be313be3869df2c011f3fb8a0f358c44a7f6160a0972d418ab/wvc_logo_transparent.png" data-mid="203027891" border="0" alt="Old Design" data-caption="Old Design" src="https://freight.cargo.site/w/700/i/c87b5eb7a4c296be313be3869df2c011f3fb8a0f358c44a7f6160a0972d418ab/wvc_logo_transparent.png" /&#62;
&#60;img width="700" height="699" width_o="700" height_o="699" data-src="https://freight.cargo.site/t/original/i/c794ead45daa4f49262ab5e837a3d83ec1862e49fcb6e5f05238057afc2a7b9c/WVC_Logo_72dpi-full-maroon-1.png" data-mid="203027888" border="0" alt="New Design" data-caption="New Design" src="https://freight.cargo.site/w/700/i/c794ead45daa4f49262ab5e837a3d83ec1862e49fcb6e5f05238057afc2a7b9c/WVC_Logo_72dpi-full-maroon-1.png" /&#62;

	Overview
I was hired as a freelance designer to redesign a local singing group’s logo.
Through rounds of review and iterations, a new design was created that honoured the origins of the group and provided a fresh look for the group.


&#60;img width="595" height="383" width_o="595" height_o="383" data-src="https://freight.cargo.site/t/original/i/9eb446d9e7c1acb4a3c9b0326d717913c866fe6875c1257327a1eb172a1b509b/Sketch-3.png" data-mid="203027880" border="0" alt="Initial Sketches" data-caption="Initial Sketches" src="https://freight.cargo.site/w/595/i/9eb446d9e7c1acb4a3c9b0326d717913c866fe6875c1257327a1eb172a1b509b/Sketch-3.png" /&#62;
&#60;img width="595" height="808" width_o="595" height_o="808" data-src="https://freight.cargo.site/t/original/i/0ffe0940209a5b806ccfe2443950e12a57b150561f52bd3c5048e42633beb287/Sketch-1.png" data-mid="203027878" border="0" alt="Further Lateral Iteration" data-caption="Further Lateral Iteration" src="https://freight.cargo.site/w/595/i/0ffe0940209a5b806ccfe2443950e12a57b150561f52bd3c5048e42633beb287/Sketch-1.png" /&#62;
&#60;img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/962da7cc1fee9cfac4a5f5399652609310ff400f09b0cf3019d025d3b6fedeab/Sketch-2.png" data-mid="203027879" border="0" alt="Refining Sketches" data-caption="Refining Sketches" src="https://freight.cargo.site/w/595/i/962da7cc1fee9cfac4a5f5399652609310ff400f09b0cf3019d025d3b6fedeab/Sketch-2.png" /&#62;

	SketchesA majority of the process was at the iteration stage. The team asked that I retain their existing wing that has been used through their brand’s history. Through a variety of iterations were we able to conclude on a design to proceed with.


&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bae17be59015317d4fbc702f16b356464a79d8dc6be7f9577c02808fbd5de477/WVC-Logo-04.jpg" data-mid="203027893" border="0" alt="Cutting the height of the logo" data-caption="Cutting the height of the logo" src="https://freight.cargo.site/w/1000/i/bae17be59015317d4fbc702f16b356464a79d8dc6be7f9577c02808fbd5de477/WVC-Logo-04.jpg" /&#62;
&#60;img width="900" height="669" width_o="900" height_o="669" data-src="https://freight.cargo.site/t/original/i/81e94c5c882d01e719f561d79fe31ad873421febbf3320aa592084432da117a2/square-logo.png" data-mid="203027881" border="0" alt="Playing with figure-ground" data-caption="Playing with figure-ground" src="https://freight.cargo.site/w/900/i/81e94c5c882d01e719f561d79fe31ad873421febbf3320aa592084432da117a2/square-logo.png" /&#62;

	DigitalThrough the digital iteration process, I continued to make variations, playing with height and figure-ground. 


&#60;img width="1343" height="1364" width_o="1343" height_o="1364" data-src="https://freight.cargo.site/t/original/i/44ee2363b802580df6c59ddd94ec67944c0431eafd6795949b2925872d50738e/WVC-Logo-01.jpg" data-mid="203027892" border="0" alt="Initial Digital Draft" data-caption="Initial Digital Draft" src="https://freight.cargo.site/w/1000/i/44ee2363b802580df6c59ddd94ec67944c0431eafd6795949b2925872d50738e/WVC-Logo-01.jpg" /&#62;
&#60;img width="332" height="572" width_o="332" height_o="572" data-src="https://freight.cargo.site/t/original/i/05cc87c3ee0aaf48bcc055e6c37248673920ffe1b017701ddc9d03897a259033/logo-stacked.png" data-mid="203027877" border="0" alt="Stacked Vertical Logo" data-caption="Stacked Vertical Logo" src="https://freight.cargo.site/w/332/i/05cc87c3ee0aaf48bcc055e6c37248673920ffe1b017701ddc9d03897a259033/logo-stacked.png" /&#62;
&#60;img width="719" height="713" width_o="719" height_o="713" data-src="https://freight.cargo.site/t/original/i/0530b028906c18f1d43d1add9b94a69edbd7a3d014022e63c41a6f5c160acbc9/logo-ring.png" data-mid="203027876" border="0" alt="Vertical Logo with Full Name and Ring" data-caption="Vertical Logo with Full Name and Ring" src="https://freight.cargo.site/w/719/i/0530b028906c18f1d43d1add9b94a69edbd7a3d014022e63c41a6f5c160acbc9/logo-ring.png" /&#62;

	The design moved toward a more modern take of the logo going from an angled note to a vertical line, which helped with text alignment. I opted with a logo with a circle to contain everything into a single object.

	
&#60;img width="700" height="699" width_o="700" height_o="699" data-src="https://freight.cargo.site/t/original/i/c794ead45daa4f49262ab5e837a3d83ec1862e49fcb6e5f05238057afc2a7b9c/WVC_Logo_72dpi-full-maroon-1.png" data-mid="203027888" border="0"  src="https://freight.cargo.site/w/700/i/c794ead45daa4f49262ab5e837a3d83ec1862e49fcb6e5f05238057afc2a7b9c/WVC_Logo_72dpi-full-maroon-1.png" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/1898d4a2308350f8d9199d5a68708f589e1359164cfe30beeeff36b0ab6427e0/WVC_Logo_72dpi-acro-maroon.png" data-mid="203027886" border="0"  src="https://freight.cargo.site/w/700/i/1898d4a2308350f8d9199d5a68708f589e1359164cfe30beeeff36b0ab6427e0/WVC_Logo_72dpi-acro-maroon.png" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/61199a13aeedf092f74ec85a55532ce7583b338e90535ac44666dbdd9b26dd36/WVC_Logo_72dpi-full-black.png" data-mid="203027887" border="0"  src="https://freight.cargo.site/w/700/i/61199a13aeedf092f74ec85a55532ce7583b338e90535ac44666dbdd9b26dd36/WVC_Logo_72dpi-full-black.png" /&#62;
&#60;img width="700" height="701" width_o="700" height_o="701" data-src="https://freight.cargo.site/t/original/i/69e7154755899bbf8f198574130cf71860e2e19da05f1323402436b0a28591b5/WVC_Logo_72dpi-acro-black.png" data-mid="203027884" border="0"  src="https://freight.cargo.site/w/700/i/69e7154755899bbf8f198574130cf71860e2e19da05f1323402436b0a28591b5/WVC_Logo_72dpi-acro-black.png" /&#62;

	Final IterationsWanting to stick with the main brand colour, the final logo suite consists of two variations (full name and acronym) with three colours each (maroon, black, and white).
The singing group wanted options to choose from and requested a version of the logo that included the acryonym.
</description>
		
	</item>
		
		
	<item>
		<title>Purkeys</title>
				
		<link>https://matthewfong.me/Purkeys</link>

		<pubDate>Sat, 12 Aug 2023 21:45:25 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/Purkeys</guid>

		<description>PURKEYS SENTINEL
Product Logo Design

	&#60;img width="4001" height="1334" width_o="4001" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f326d853d7223e81adaf411a912f706fb9797175aba5a8766b9d3964ba5b8641/PurkeysSentinel_Logo_Colour.png" data-mid="202756480" border="0"  src="https://freight.cargo.site/w/1000/i/f326d853d7223e81adaf411a912f706fb9797175aba5a8766b9d3964ba5b8641/PurkeysSentinel_Logo_Colour.png" /&#62;
	Overview
Purkeys Sentinel is a “low voltage disconnect” product for straight trucks with liftgates (think grocery store trucks). When liftgates are operating, they draw power from the truck’s battery. Often, liftgates will deplete the truck’s battery, preventing drivers from completing their job for the day/week, halting progress and requiring specific support to come and re-charge the battery. 
This product measures the battery’s amount and depletion, cutting power from the liftgate once a certain threshold is met to ensure that the driver has enough power to turn their vehicle on.


	ProcessI was the lead designer of the logo and effectively communicating messaging for the product to ensure buy-in and setting the vision. The logo was planned to be used across all materials including email signatures, e-blast banners, and more.I worked with one Marketing Manager on this project.


&#60;img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/07ee8472b07a90f37296f5376363e5cb366af9c8671be56e18a7e82c0be8b887/20220815_SentinelMockUps-1.jpg" data-mid="202756412" border="0"  src="https://freight.cargo.site/w/1000/i/07ee8472b07a90f37296f5376363e5cb366af9c8671be56e18a7e82c0be8b887/20220815_SentinelMockUps-1.jpg" /&#62;
&#60;img width="2667" height="625" width_o="2667" height_o="625" data-src="https://freight.cargo.site/t/original/i/30430413e734b664493884c8d4723933c9997956025980f2a74d4d257b193f32/20220815_SentinelMockUps-2.jpg" data-mid="202756413" border="0"  src="https://freight.cargo.site/w/1000/i/30430413e734b664493884c8d4723933c9997956025980f2a74d4d257b193f32/20220815_SentinelMockUps-2.jpg" /&#62;
&#60;img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/c62f0de009e53e2b3a486c8ffd93769d732aa2ca65d0cd33cf70e515e14b1aee/20220815_SentinelMockUps-3.jpg" data-mid="202756415" border="0"  src="https://freight.cargo.site/w/1000/i/c62f0de009e53e2b3a486c8ffd93769d732aa2ca65d0cd33cf70e515e14b1aee/20220815_SentinelMockUps-3.jpg" /&#62;

	ConceptualizationI was asked to prepare visual concepts to illustrate the concept of the “Purkeys Sentinel” as a “protector.”This was so the Marketing Manager can propose the product title to the sales team for buy-in before proceeding with logo concepts.

Visuals comprise mainly of the concept of a roman warrior coupled with the simple illustration of shields.


	&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/83f4544f9b986b84a89e1ae6d7b0b6c0ca50aa150833c4c4abe0975503467b45/Research-2.png" data-mid="203024652" border="0"  src="https://freight.cargo.site/w/720/i/83f4544f9b986b84a89e1ae6d7b0b6c0ca50aa150833c4c4abe0975503467b45/Research-2.png" /&#62;
	ResearchMarket research was done to see what was already done with regards to the “sentinel.” This would help understand the cliches and existing ways it’s being communicated.


	&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/69a0ac9fbb5e131fc4aa18cb6a829ebe7465294184d5f5a51b3763a7ee76e348/Research-3.png" data-mid="203024662" border="0"  src="https://freight.cargo.site/w/720/i/69a0ac9fbb5e131fc4aa18cb6a829ebe7465294184d5f5a51b3763a7ee76e348/Research-3.png" /&#62;
	Noting what sector was tied to the different logos found helped with contextualizing why the logos were designed to match the industry.

	&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/7de0fb0d59707089313d223f478b56efa418207db23d511bf476cd795a7d81cc/Research-4.png" data-mid="203024664" border="0"  src="https://freight.cargo.site/w/720/i/7de0fb0d59707089313d223f478b56efa418207db23d511bf476cd795a7d81cc/Research-4.png" /&#62;
	I then analyzed the company’s existing logos to understand the brand’s conventions to ensure the new logo I designed fit within existing standards.Taking this knowledge, I sketched and mocked up rough ideas unique to our product.


	&#60;img width="961" height="561" width_o="961" height_o="561" data-src="https://freight.cargo.site/t/original/i/34527d93ef7cf5eb3935425a3cbc00f7d00cad5f25ce07a5b622bbb31d7299df/Sentinel-Process-1.png" data-mid="202756529" border="0"  src="https://freight.cargo.site/w/961/i/34527d93ef7cf5eb3935425a3cbc00f7d00cad5f25ce07a5b622bbb31d7299df/Sentinel-Process-1.png" /&#62;
	Iterations&#38;nbsp;Over the course of a 2-week period, I would share iterations with my marketing manager.
After presenting the first round of iterations, we agreed that while the initial concept of the logo’s art direction revolved around this concept of the Sentinel being a protector, I needed to stray from that due to being a clear cliche.For our final proposal to the Sales Manager and our Marketing Director, I switched the core of my concepts then revolved around the purpose of the product and the problem it aims to solve.


&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/1d4efe3b7bf25d30a0d019b33d54d7a3692677ab4e9a952bb9af0c4e88fe302f/Iteration-1-1.png" data-mid="203025029" border="0"  src="https://freight.cargo.site/w/720/i/1d4efe3b7bf25d30a0d019b33d54d7a3692677ab4e9a952bb9af0c4e88fe302f/Iteration-1-1.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/9054a87dbd1321d141d1f1eb1b272cd356c138edd597d301ccf08f2fb8a804ba/Iteration-1-2.png" data-mid="203025030" border="0"  src="https://freight.cargo.site/w/720/i/9054a87dbd1321d141d1f1eb1b272cd356c138edd597d301ccf08f2fb8a804ba/Iteration-1-2.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/64a5a29896fead79833d855fef11b538fcb8638f4d9eda90fab0dbe1f23bd72a/Iteration-1-3.png" data-mid="203025031" border="0"  src="https://freight.cargo.site/w/720/i/64a5a29896fead79833d855fef11b538fcb8638f4d9eda90fab0dbe1f23bd72a/Iteration-1-3.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/4bc8e00fb82de8912efd28392ced8418e5595415fb67aca7c4bfd7ae521543fb/Iteration-1-4.png" data-mid="203025032" border="0"  src="https://freight.cargo.site/w/720/i/4bc8e00fb82de8912efd28392ced8418e5595415fb67aca7c4bfd7ae521543fb/Iteration-1-4.png" /&#62;


	Option 1 - “Watching Your Battery Power”Iterations for this logo revolved around the product’s goal to “watch your battery power.” Since lithium-ion lacks a conceptional skeuomorphism, I opted for the traditional battery icon.
The four squares below the battery are taken from the GUI of the product but to also illustration power range.
Graphic elements from the logo were also inspired or similar to existing logos to justify why the logo would fit.

	
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/60bcba888465136c92ce17f0acda6352a53e526e4480a21f534f4915f27a454e/Iteration-2-1.png" data-mid="203025037" border="0"  src="https://freight.cargo.site/w/720/i/60bcba888465136c92ce17f0acda6352a53e526e4480a21f534f4915f27a454e/Iteration-2-1.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/52197bc14fbdda5096fc62adb76093f71c69fbed9e7f472d13c1e20b02a8de28/Iteration-2-2.png" data-mid="203025038" border="0"  src="https://freight.cargo.site/w/720/i/52197bc14fbdda5096fc62adb76093f71c69fbed9e7f472d13c1e20b02a8de28/Iteration-2-2.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/57dd6454867c16943bb31193e47597fac68c171804f69e012b765fda42da6e8f/Iteration-2-3.png" data-mid="203025039" border="0"  src="https://freight.cargo.site/w/720/i/57dd6454867c16943bb31193e47597fac68c171804f69e012b765fda42da6e8f/Iteration-2-3.png" /&#62;
&#60;img width="720" height="420" width_o="720" height_o="420" data-src="https://freight.cargo.site/t/original/i/6649f95c94751aa966d990c3e83f84adffb914bf52f56988d11a80d851c0eada/Iteration-2-4.png" data-mid="203025040" border="0"  src="https://freight.cargo.site/w/720/i/6649f95c94751aa966d990c3e83f84adffb914bf52f56988d11a80d851c0eada/Iteration-2-4.png" /&#62;

	Option 2 - “Getting you from Point A to Point B”Iterations for this logo revolved around the product’s goal to “get from point A to point B” by illustrating a road going through “Sentinel.”&#38;nbsp;By illustrsting a road going through “Sentinel” I hoped to communicating the product’s goal to “get drivers from poing A to point B” without hiccups and battery issues.&#38;nbsp;
Like option 1, graphic elements from the logo were also inspired or similar to existing logos to justify why the logo would fit.


&#60;img width="1417" height="625" width_o="1417" height_o="625" data-src="https://freight.cargo.site/t/original/i/8052e87141416d27bfde5aafadd5a315483d099cf60f674048cf03cfb51d9e59/EB20230605_Purkeys_Sentinel_Banner.jpg" data-mid="202756492" border="0"  src="https://freight.cargo.site/w/1000/i/8052e87141416d27bfde5aafadd5a315483d099cf60f674048cf03cfb51d9e59/EB20230605_Purkeys_Sentinel_Banner.jpg" /&#62;
&#60;img width="667" height="354" width_o="667" height_o="354" data-src="https://freight.cargo.site/t/original/i/9532244821309d28cc3b371dbd3512d4a5dfd89df8e00c24c5c371cdb7d22d0a/ES20230605_Purkeys_Sentinel.jpg" data-mid="202756493" border="0"  src="https://freight.cargo.site/w/667/i/9532244821309d28cc3b371dbd3512d4a5dfd89df8e00c24c5c371cdb7d22d0a/ES20230605_Purkeys_Sentinel.jpg" /&#62;

	Final Decision
After reviewing the final two options. The team proceeded with option 2.While praise was given for both options, they believed message behind the Sentinel is less about batteries and more about getting to where you need to go.
</description>
		
	</item>
		
		
	<item>
		<title>Mission Critical Electronics</title>
				
		<link>https://matthewfong.me/Mission-Critical-Electronics</link>

		<pubDate>Sat, 12 Aug 2023 21:49:45 +0000</pubDate>

		<dc:creator>Matthew Fong &#124; Marketing Designer</dc:creator>

		<guid isPermaLink="true">https://matthewfong.me/Mission-Critical-Electronics</guid>

		<description>Mission Critical ElectronicsTradeshow Material


	OverviewMission Critical Electronics LLC. (MCE) is a conglomerate engaged in various vehicle markets ranging from recreation vehicles, marine vessels, heavy duty trucks, work trucks, emergency vehicles, and more.
I led and executed the design of a vareity of their trade show materials such as various backdrop designs and additional collateral, managing its evolution since.
	ProcessMCE is comprised of three “divisions”: Vehicle Power, Marine Power, and Network &#38;amp; Industrial. Having to work with different marketing managers and sales teams for each of the divisions (and their respective brands), I need to accomodate their ideals in junction with the corporate brand’s language.&#38;nbsp;

	Large-scale Displays (20x8 ft)

	
&#60;img width="1654" height="632" width_o="1654" height_o="632" data-src="https://freight.cargo.site/t/original/i/924c7597d4f530bc62d56e118059220e45349cd0d293135214172cf1a0a5bb5a/6Panel_Display-V2.png" data-mid="202758995" border="0"  src="https://freight.cargo.site/w/1000/i/924c7597d4f530bc62d56e118059220e45349cd0d293135214172cf1a0a5bb5a/6Panel_Display-V2.png" /&#62;
&#60;img width="2932" height="1152" width_o="2932" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e146523c02ad456605f317429715c190cd1fb5006f84fb6223e3ec1d1c6edc1c/DS20220621_APCO_V3.png" data-mid="202759086" border="0"  src="https://freight.cargo.site/w/1000/i/e146523c02ad456605f317429715c190cd1fb5006f84fb6223e3ec1d1c6edc1c/DS20220621_APCO_V3.png" /&#62;
&#60;img width="3970" height="1548" width_o="3970" height_o="1548" data-src="https://freight.cargo.site/t/original/i/e3a3824fcded4b4060318d41d19f88524e0abcdbc854df39fd8d93e369bf6f38/BD20230728_MCE_Marine_6Panel-DRAFT3.jpg" data-mid="202759493" border="0"  src="https://freight.cargo.site/w/1000/i/e3a3824fcded4b4060318d41d19f88524e0abcdbc854df39fd8d93e369bf6f38/BD20230728_MCE_Marine_6Panel-DRAFT3.jpg" /&#62;
&#60;img width="5282" height="2060" width_o="5282" height_o="2060" data-src="https://freight.cargo.site/t/original/i/4a536fe41d8fa05b1f61e27eaba840ab8617756d3179dfdf6740ad841fed991d/BD20221027_Xantrex_RV_10x20_DRAFT3.png" data-mid="202759562" border="0"  src="https://freight.cargo.site/w/1000/i/4a536fe41d8fa05b1f61e27eaba840ab8617756d3179dfdf6740ad841fed991d/BD20221027_Xantrex_RV_10x20_DRAFT3.png" /&#62;


	Large Displays (10x10 ft)
&#60;img width="2070" height="1656" width_o="2070" height_o="1656" data-src="https://freight.cargo.site/t/original/i/786f12f64f91d109e681f804eb64ce137aea86152b4bdcdb09e37df2d80c1d72/BD20230829_MCE_NIP_RSSI_10x10.png" data-mid="202759461" border="0"  src="https://freight.cargo.site/w/1000/i/786f12f64f91d109e681f804eb64ce137aea86152b4bdcdb09e37df2d80c1d72/BD20230829_MCE_NIP_RSSI_10x10.png" /&#62;

	Pull-up Banners


&#60;img width="602" height="1679" width_o="602" height_o="1679" data-src="https://freight.cargo.site/t/original/i/767e16d43ec24fb8bd7f3182da88e17c1d9e3575716bbad1d08595bd4b2ed988/BD20230222_MCE_IMS_NTEA-1.png" data-mid="202759597" border="0"  src="https://freight.cargo.site/w/602/i/767e16d43ec24fb8bd7f3182da88e17c1d9e3575716bbad1d08595bd4b2ed988/BD20230222_MCE_IMS_NTEA-1.png" /&#62;
&#60;img width="603" height="1679" width_o="603" height_o="1679" data-src="https://freight.cargo.site/t/original/i/ef7ccd422952aeb7c9d7e4ebbe776ae280d70d267ff461b312bfd04f86be4452/BD20230222_MCE_IMS_NTEA-2.png" data-mid="202759598" border="0"  src="https://freight.cargo.site/w/603/i/ef7ccd422952aeb7c9d7e4ebbe776ae280d70d267ff461b312bfd04f86be4452/BD20230222_MCE_IMS_NTEA-2.png" /&#62;
&#60;img width="603" height="1679" width_o="603" height_o="1679" data-src="https://freight.cargo.site/t/original/i/f8c7bf8a3137c72b89e0b50eb37ef8fc4963410aef8e8f3a5f3baa43bbd71611/BD20230222_MCE_IMS_NTEA-3.png" data-mid="202759599" border="0"  src="https://freight.cargo.site/w/603/i/f8c7bf8a3137c72b89e0b50eb37ef8fc4963410aef8e8f3a5f3baa43bbd71611/BD20230222_MCE_IMS_NTEA-3.png" /&#62;


	Social Media Promotional Kits


&#60;img width="2500" height="900" width_o="2500" height_o="900" data-src="https://freight.cargo.site/t/original/i/d114baf81dc7b5477ddf13b791dfd13dbcd462acbb60505bc6e29f8c858f3696/WB20230822_MCE_NIP_RSSI-Newmar.png" data-mid="203022591" border="0" alt="Website Webbanner" data-caption="Website Webbanner" src="https://freight.cargo.site/w/1000/i/d114baf81dc7b5477ddf13b791dfd13dbcd462acbb60505bc6e29f8c858f3696/WB20230822_MCE_NIP_RSSI-Newmar.png" /&#62;
&#60;img width="667" height="365" width_o="667" height_o="365" data-src="https://freight.cargo.site/t/original/i/b277c3ea03473bd2ed4f523cca42cb542d9e7ad6f38a59bab4536690d96064d5/ES20230822_MCE_NIP_RSSI_667x354.png" data-mid="203022592" border="0" alt="Email Signature" data-caption="Email Signature" src="https://freight.cargo.site/w/667/i/b277c3ea03473bd2ed4f523cca42cb542d9e7ad6f38a59bab4536690d96064d5/ES20230822_MCE_NIP_RSSI_667x354.png" /&#62;
&#60;img width="500" height="501" width_o="500" height_o="501" data-src="https://freight.cargo.site/t/original/i/91de189c57ea4fdc007f2c8b8bc22080b89a0da11922be5b15fef011d0870175/SM20230822_MCE_NIP_RSSI-Square.png" data-mid="203022593" border="0" alt="Social Media Post 1" data-caption="Social Media Post 1" src="https://freight.cargo.site/w/500/i/91de189c57ea4fdc007f2c8b8bc22080b89a0da11922be5b15fef011d0870175/SM20230822_MCE_NIP_RSSI-Square.png" /&#62;
&#60;img width="1001" height="501" width_o="1001" height_o="501" data-src="https://freight.cargo.site/t/original/i/d3faed08c10f7a92a37a9dbe95fac95cf170942360851e14325657acc1863202/SM20230822_MCE_NIP_RSSI-Wide.png" data-mid="203022594" border="0" alt="Social Media Post 2" data-caption="Social Media Post 2" src="https://freight.cargo.site/w/1000/i/d3faed08c10f7a92a37a9dbe95fac95cf170942360851e14325657acc1863202/SM20230822_MCE_NIP_RSSI-Wide.png" /&#62;
&#60;img width="1128" height="192" width_o="1128" height_o="192" data-src="https://freight.cargo.site/t/original/i/c321e606fd8ea245e59aca00c3bb347688ba92a08af8fa5cf4b82501226ea132/WB20230822_MCE_NIP_RSSI-LinkedIn.png" data-mid="203022595" border="0" alt="LinkedIn Cover Photo" data-caption="LinkedIn Cover Photo" src="https://freight.cargo.site/w/1000/i/c321e606fd8ea245e59aca00c3bb347688ba92a08af8fa5cf4b82501226ea132/WB20230822_MCE_NIP_RSSI-LinkedIn.png" /&#62;


	Tradeshow Booth Materials


&#60;img width="1219" height="1650" width_o="1219" height_o="1650" data-src="https://freight.cargo.site/t/original/i/258496984968e94274c1a1a1a13a6a4c771ce32be6184f5be622b0f5b35fe916/AD20230330_MCE_IMS_Worktruck_NTEA-1.png" data-mid="203022753" border="0"  src="https://freight.cargo.site/w/1000/i/258496984968e94274c1a1a1a13a6a4c771ce32be6184f5be622b0f5b35fe916/AD20230330_MCE_IMS_Worktruck_NTEA-1.png" /&#62;
&#60;img width="1219" height="1650" width_o="1219" height_o="1650" data-src="https://freight.cargo.site/t/original/i/fbbd23d635814a62074a706a06a5be6ef0ce3e14cd55cc233d9965fd58a35a05/AD20230330_MCE_IMS_Worktruck_NTEA-2.png" data-mid="203022754" border="0"  src="https://freight.cargo.site/w/1000/i/fbbd23d635814a62074a706a06a5be6ef0ce3e14cd55cc233d9965fd58a35a05/AD20230330_MCE_IMS_Worktruck_NTEA-2.png" /&#62;
&#60;img width="864" height="1296" width_o="864" height_o="1296" data-src="https://freight.cargo.site/t/original/i/9d16610902f4dabc2ad13b9c0349269cb32ab4171bf189699a29bd61a18f1760/PT20230224_MCE_IMS_NTEA_24x36.png" data-mid="203023957" border="0"  src="https://freight.cargo.site/w/864/i/9d16610902f4dabc2ad13b9c0349269cb32ab4171bf189699a29bd61a18f1760/PT20230224_MCE_IMS_NTEA_24x36.png" /&#62;


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